Filmmaker SS Rajamouli's 'RRR', starring Ram Charan and Jr. NTR, has created a storm by raking in Rs 30 crore in domestic advance bookings for Day 1.

The international cast of the Telugu-language epic period action drama includes Jr. NTR, Ram Charan, Ajay Devgn, Alia Bhatt, Samuthirakani, Alison Doody, Ray Stevenson, Olivia Morris and Shriya Saran.

Mentioning the phenomenal advance booking, trade analyst Karan Taurani of Elara Capital said: "The advance that you are talking about is domestic.

I think the opening will be close to more than Rs 100 crore; in the Hindi belt it will be somewhere between Rs 50 crore and Rs 70 crore."

PVR CEO Gautam Dutta, whose company has a tie-up with 'RRR', sounds ecstatic about the response the film is getting.

Dutta said: "RRR is a mega-blockbuster that has generated a positive response from audiences across regions.

As movie buffs were eagerly awaiting its release, we opened advance bookings from Wednesday and we received a phenomenal response."

He added: "The movie is being released in the IMAX 3D format, which has ensured that it runs to packed houses by magnifying the movie's special effects.

'RRR' hits the big screen not much after the release of Vivek Agnihotri's much-talked-about film, 'The Kashmir Files'.

Trade analyst Taran Adarsh said the film has collected Rs 207.33 crore, showing a 13.08 per cent growth in Week 2.