In the United Kingdom, as with much of the world, the mobile app market is continuing to expand.
Furthermore, mobile gaming apps are the engine behind ever-increasing app revenues.
There are more than 2,970 British publishers on Google Play out of all 175,815 game publishers.
One of the biggest British publishers are TutoTOONS, ZeptoLab, Kwalee Ltd, Gismart, Ace Viral, Game Pickle, BoomBit Games, MDickie, ITI inc.
First Touch Games Ltd. . Overall 2% of all game publishers on Google Play are from United Kingdom.
There are more than 9,208 games from British publishers on Google Play out of the 484,390 games.
Mobile Games with most downloads of British publishers are Woodoku, Beatstar - Touch Your Music, Dream Team Fantasy Football, Triple Tile, Airport Security, Royal Match, Crazy Plane Landing,
The average rating of 9,208 games from British publishers on Google Play is 3.79 out of 5 stars.
This is less than the overall average rating of all mobile games of 3.91 stars. Mobile Games from British publishers on Google Play have on average 12,056 ratings.
This number is higher than the average number of ratings of all games, which is 6,940 ratings.
Mobile Games by British publishers have an average of 1.04m downloads. Overall they get more downloads than the average of all mobile games which is 547.55k.
12% of games by British publishers are paid. That is a higher value of paid mobile games compared to the overall games, where 4% are paid. 68% of games by British publishers include ads.
That is a lower value compared to the whole world, where 72% games have ads. 38% of games by British publishers make use of In-App Payments to monetize.
35% of games of British publishers are available on both Google Play and iTunes. Overall they put more effort in publishing on both stores, compared to the average publisher with 17%.